John Alexander


John Alexander is Managing Director of Aquobex and is a thought leader across flood industry steering groups PCA, BRE, CIWEM, CIRIA.

Before joining Aquobex, John had been in the telecoms industry for over 30 years before entering the flood protection market in 2009. He brings his knowledge of working in that industry to the flood market providing Aquobex with the most extensive product range, partner channel and solution sets.

John’s breadth of skills is proving invaluable in this new marketplace as he shapes the flood control industry through a new and invigorated Flood Protection Group (FPG) as part of the Property Care Association (PCA) and a research project with Oxford Brookes University that will play a key part in delivering quality flood resilient repair products and installation standards.

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Steering the flood market toward resilient repairs

The flood market is moving towards flood resilient repair. John Alexander draws on his broad experience from the flood control industry to discuss the importance of setting standards and a code of practice that can ensure the industry can meet the capacity and practical demands and decrease the length of disruption to flooded homeowners, businesses and the wider communities.