Digital Spotlight - Forecasting & Prediction

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Digital Spotlight - Forecasting & Prediction


Expert Topic Series-Forecasting & Prediction

Forecasting and Prediction is at the forefront of helping to mitigate the effects floods can have on livelihoods.

Being able to have advanced knowledge so we can prepare communities and businesses for the results that may occur. This Digital Spotlight will cover progress and innovations that are being used to prepare the sector now and for the future.


Meet the experts

Dr Avinoam Baruch - Co-founder and COO at Previsico

avinoam baruch

New approaches to surface water forecasting

With climate change and urbanisation acting as an accelerant to a range of different types of flood impacts, it is more vital than ever that organisations work together to mitigate flood risk.

The importance of leveraging technology for surface water in particular will be paramount in many of the climatological struggles of the 21st century. This session covered new approaches to surface water forecasting and how early warning and risk communication can help mitigate risks ahead of events.

Key takeaways:

  • Unique approaches to predicting surface water
  • Uncertainties and challenges to risk communications
  • What to include in a flood action plan

Dr Avi Baruch is the Co-Founder and Chief Operating Officer of Previsico, a global provider of real-time, street-level flood prediction and analytical solutions.

In 2018, Avi completed his PhD at Loughborough and together with his supervisor Prof. Dapeng Yu, launched Previsico as a spin-out company to transform an innovative flood forecasting system called FloodMap Live into a global solution to reduce the cost of flooding. Avi oversees a number of functions at Previsico including product, marketing, sales and partnerships.

Access session here

Adrian McGrogan - Account Manager at Aquatic Informatics


Data Management in Flood Risk Mitigation

What are the challenges for cities, regions and governments in addressing the water in the natural environment?

What are the data gaps and reasons there is a lack of insight?

Key takeaways:

  • Learn what cities, regions and govts are doing to offset flood risk with a data solution.
  • What does it mean for Hydrologists?

Adrian McGrogan is an account manager for Aquatic Informatics for the EMEA region.

He manages existing customer projects and engages with water companies, cities & governments in their water data management requirements.

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John Griffiths - National Account Manager at KISTERS


Using weather data to make cities more resilient to climate change

In this session, John took a quick dive into the world of expected climate change and the impacts we might face. From this point, we will look at some of the solutions that are beginning to emerge globally to mitigate the impacts of climate change. Covering data ingestion, analysis, understanding and action.

Key takeaways:

  • What are we expecting to face from climate change in the UK
  • What solutions are being created globally to deal mitigate some of these issues
  • How are KISTERS utilising weather data to create smarter software solutions 
  • Collaboration is the best way to move forward


John Griffiths has a Master's in applied meteorology and climate change from Birmingham University. He deployed sensors in Antarctica with British Antarctic Survey and wintered in 2012. On return, John became a weather forecaster at MeteoGroup. In recent years John has moved over to KISTERS to help develop new solutions that make better use of weather data.  

Access session here